Technical SEO For Website, Why Is It Important of 2023?

WRITTER: MD SHAKIL AHMED

Technical SEO is the process of making sure your website is compliant with search engine guidelines so it can be easily crawled and indexed. The main goal of a technical SEO audit is to evaluate the current SEO of your website and determine which aspects need improvement to ensure a smooth online experience.

Currently, Google can penalize websites with poor structure, slow page load times and unstable redirects. Without proper intervention, these SEO technical issues can result in drastic drops in search rankings and organic traffic. Considering that the top organic search results get nearly 35% of clicks, a drop in rankings can hurt your business.

 

Technical SEO: The first step to creating a better search experience

Algorithm changes have a purpose. To achieve this, you need to understand exactly what technical SEO is and what it entails, and conduct a technical SEO audit to ensure your website is compliant with search engine guidelines and industry standards.

Technical site SEO includes multiple components such as site speed, Accelerated Mobile Pages (AMP), robot exclusion standard (robots.txt), XML sitemap status, and content quality. These elements are critical to the online functionality of the website. According to Google, 10 seconds of page load speed can increase your bounce rate by 123%. A one-second delay in mobile page load times can reduce conversion rates by 20%, impressions by 11%, and customer satisfaction by 16%.

 

 

Don't expect technical SEO issues to turn into harmful SEO.

Effects on your site. Invest today in search engine optimization technology for your online shop, WordPress and other content management systems (CMS) and save time and money later.

Book a call with a technical SEO consultant to learn more about WordPress technical SEO and what it means for your business.

Technical SEO services for local businesses

Improve search ranking without adding new content

To make your website profitable in this highly competitive digital environment, you need to stay current with the latest technical on-page SEO strategies and algorithm updates. By understanding what technical SEO is and what it requires, you can ensure your website is structured for both online users and search engine bots.

Technical Optimization SEO includes the following processes:

Run the indexing error report

Remove duplicate content

Verification of the primary domain

Metadata improvements

Check the HTTPS status code

Look for broken links

Create an XML sitemap

Enabling Secure Sockets Layer (SSL)

Increase website speed

Using the robots.txt file

Website optimization for mobile devices

redirect

Run the Google Site Search

among other things

We recognize that tackling the complex requirements and processes of technology-enabled SEO can take time, money and resources while you manage your core business. That's why our SEO technical consultants are here to help you.

Are your site's on-page SEO features hurting your organic search performance? Trust Thrive examines and optimizes your SEO skills and realizes your growth potential.

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Technical SEO Services

Establish an effective SEO strategy for successful online campaigns

Technical SEO audit

Conduct a comprehensive technical SEO audit to identify and fix technical SEO issues on your website. The audit includes key verification points such as mobile performance, internal link structure, page speed, XML sitemap, indexing, indexing errors, robots.txt file, and website architecture. We use the analysis results to develop short- and long-term solutions that improve the user experience of our website for our visitors and increase your ranking on Google.

COMPETITION ANALYSIS

Get a complete overview of competitive optimization tactics and determine your conversion opportunities. Our technical SEO consultant evaluates competition keyword performance, search engine rankings, social media presence, and technical and back link profile. These processes allow us to create strategies that will give you a clear advantage in the relevant niche market.

METADATA ANALYSIS

Improve your online visibility and drive traffic with meta tags that effectively describe your website content to visitors and search engines. Thrive performs technical SEO for WordPress that includes analysis and optimization of meta descriptions, title tags, meta keywords, alt attributes and robot tags. In this way, we ensure that no misused metadata can seriously harm SEO performance.

IMAGE OPTIMIZATION

Large images slow down your site and turn off visitors. Our specialists choose the right file format, optimize alt attributes, reduce image file size, use image sitemaps, and optimize image optimization plugins.

SPEED OPTIMIZATION

Page speed affects your rankings and, more importantly, your customers' online experience. Our technical SEO specialists can compress files to reduce the size of CSS, JavaScript and HTML files. We also optimize your code, reduce redirects, use browser cache, use content distribution networks (CDNs) and improve server response time.

STRUCTURAL DATA MARKERS

Make it easier for search engines to index, interpret and display your content with schema markup. We mark elements of your site, assign data tags, create HTML code and add schema tags to your site. Our team uses Google's structured data testing tool to test the markup and diagnose issues.

 

KEYWORDS RESEARCH

Gain insight into current industry trends and consumer behavior and ensure appropriate keyword usage on your site. Our SEO specialists study your niche and perform technical SEO audits to determine keyword rankings and optimize websites with high-performing search terms.

BACKLINK ANALYSIS

Gain a better understanding of your website's authority and search ranking potential with technical SEO for eCommerce and other platforms. Our team does back links analysis to ensure you get inbound links from reputable, high authority sites. We use a variety of back links data sources to identify referrer domains, check their page authority and determine the size of the social media share of the linked pages.

PENALTY RETURN

Google penalties can be the result of algorithm changes or technical SEO for WordPress. To help you recover from a penalty, our SEO experts use Google Search Console to determine what type of penalty affects your site, evaluate back link strategies and resolve differences between original websites and content indexed by Google. We also check all your referrals to make sure they are working properly.

WEBSITE MIGRATION

Website migration is a delicate process. Develop a solid migration plan to avoid losing valuable traffic. We perform an SEO-friendly site migration that includes performance bench marking, mapping all changed URLs from the old site to the new domain, updating all internal links, eliminating duplicate content, managing 404 pages, and monitoring traffic and rankings.

A technical SEO company that gets results

Increase the performance of your website and generate more organic traffic

Technical SEO for WordPress and other CMS is critical to your online success. With the right technical SEO strategy, you can report site problems, take immediate action to resolve them, and ensure that all SEO elements are working properly.

Use our SEO services to your advantage and achieve long-term profitable growth. Here's what you can expect when you work with our technical SEO company:

Thorough website audits

The performance of your website is the result of the interaction of several variables. At Thrive, we perform comprehensive site audits for technical SEO, paid campaigns, conversion rate optimization (CRO), back link profile, analytics and competition. This is how we make business decisions supported by data and research.

 

 

SEO technical specialists

Our team consists of Google-certified SEO specialists who oversee your project from evaluation to completion. We identify, plan and implement data-driven technical SEO recommendations and maintain up-to-date knowledge of industry trends to ensure our services deliver results.

Comprehensive SEO solutions

Future-proof your website and get higher closing rates with SEO solutions tailored to your brand. Our team removes everything that slows down your site, optimizes your site content and humanizes your brand to make it attractive to both search engines and online users.

Analysis and reporting

Track the performance of your SEO campaigns and stay informed of all your online activities. Our team uses analytical tools to gather useful information and get the results you want. We also provide regular consultations, email updates and monthly reports so you are aware of your strengths, weaknesses and marketing opportunities.

Targeted Networking Strategies

During the first consultation, we define and analyze the current status of the campaign, marketing goals and expectations. In this way, we ensure that all our SEO tactics are aligned with your goals. Our team also uses multiple distribution methods to increase leads and website traffic.

Proven performance

Our technical SEO company has worked with hundreds of businesses across the US to improve their online presence. We were able to identify and fix many recurring website issues by performing thorough technical SEO audits and implementing performance-based SEO strategies. Learn more about the quality of our technical SEO services directly from our clients.